Who are you in Digital marketing? Jobs, roles, and objectives

I already mentioned that 20 years ago there was no digital marketing professional area at all. I was just a marketing specialist who was responsible for the corporate website creation, fulfillment, and promotion.  Now I am curious about how many specializations and different roles are in the digital marketing area. I will try to identify different professional areas because the same position usually has many different titles.  Digital marketing  positions, job descriptions, and titles Copywriter Job description and responsibilities Content

3 simple steps to analyze B2B eCommerce platform market

If you are working in the eCommerce area you know that choosing the right eCommerce platform according to your business needs is a very important question. If you plan to run a B2C online store, you will choose an eCommerce platform according to the scope of the goods you sell, the size of your business, your plans and objectives. If you plan to enter in B2B eCommerce market and produce products or services for eCommerce store

How to Analyze and Evaluate your Content Marketing Strategy with a Single Metric? Case studies

Content Marketing strategy metrics

Do you agree that almost any company is interested in effective content marketing? I think so.  There are many well-written guides about building an effective marketing strategy according to your needs. But what does effective content marketing mean? Probably, you would say that well-done content should drive a lot of traffic to a targeted product or services. But what about sales? Sometimes even huge traffic doesn’t provide any conversion. So, people see it but don’t buy it.

How to Get Leads for IT Startups? 3 Effective Lead Generation Techniques for Software Development Companies

Leat generation for IT company and startup

Nowadays many entrepreneurs are entering the digital market with their innovative ideas, products, and services. And the main question for all of them is: How to get leads? We will research different Inbound and Outbound marketing techniques to build the most cost-effective and time-saving lead generation strategy for a newly created IT company in a highly competitive market. Hint! We have analyzed most of the existed marketing tactics and have found 3 the most effective lead generation